Born in Vancouver, I Deserve Love began with a simple realization: in the middle of busy lives and endless responsibilities, we often forget to care for ourselves. This store was created as a small reminder that self-love matters. Every product here is chosen to help you feel more confident, curious, and comfortable in your own body. Wherever you are in the world, we hope this space encourages you to pause, breathe, and remember something important — you deserve love, you deserve pleasure, and you deserve to feel good in your own life.
About Us
I Deserve Love
I Deserve Love.
I Deserve Pleasure.
These words are more than a slogan — they are a reminder.
I Deserve Love is a small brand born in Vancouver, Canada, created from a personal journey of learning to care for oneself a little more.
Like many people, I spent years focusing on responsibilities, work, and the expectations of others. Life can move fast, and somewhere along the way it becomes easy to forget something important — that we matter too.
Through life’s ups and downs, challenges, and moments of reflection, I slowly realized something simple but powerful:
Self-love is not selfish.
Taking care of yourself is not something to feel guilty about.
Your happiness and your pleasure matter.
That realization became the beginning of I Deserve Love.
Inspired by a personal journey and created by a woman in Vancouver, this brand was built as a gentle reminder for anyone, anywhere — that giving yourself kindness, comfort, and pleasure is part of living a full life.
At I Deserve Love, we carefully choose products that encourage self-care, intimacy, curiosity, and confidence. Our goal is not just to sell products, but to create a space where people can explore themselves without shame or judgment.
Though this brand started in Vancouver, its message belongs to everyone.
No matter where you are in the world, we hope this message reaches you:
You deserve love.
You deserve pleasure.
And you deserve to feel good in your own life.
With love,
Founder of I Deserve Love